Video & Scriptwriting
Great video is more than just compelling content. It’s a way for your brand to come to life, and for consumers to hear your voice in a direct and engaging format. And, of course, they’re a great way to tell a story. Here are a few I’ve helped to tell.
Justin Long for Huawei
As the creative director for their US social media channels, Huawei came to me with a major challenge: how do we get our name out to a consumer marketplace that’s brimming with competition?
My solution was to take a familiar face in the tech world and tell the story of how he made the switch to Huawei. We partnered with Justin Long (the “Mac Guy”), and brought him on as the “director” for a series of spots that highlighted the brand’s personality and its new product line.
DISCIPLINES
Creative Direction
Copywriting
Social Media
Anders Holm for HP
When HP saw that the market for business laptops was shifting dramatically, they turned to my team to help connect a new generation of office workers to their devices.
We partnered with Anders Holm, whose show Workaholics was taking off at the time, to create F.O.L.I.O., an over-the top organization promoting the concept of “ultra business.”
DISCIPLINES
Copywriting
Social Media
DeAndre Hopkins for Oars + Alps
In the highly competitive men’s skincare world, who better to tell your story than someone who really knows elite performance?
Oars + Alps partnered with DeAndre Hopkins, a 4X Pro Bowler who knew how to overcome challenges on the field and off. I wrote a script that brought their brand manifesto to life by telling DeAndre’s story. The result was a stirring and inspirational story about being your best, told by one of the NFL’s best.
DISCIPLINES
Creative Concepting
Copywriting