Social Media
From major launches to celebrity partnerships and one-off promotional posts, I’ve helped global brands and local startups to connect with their consumers in authentic, engaging ways.
Huawei
When Huawei entered into the US consumer device market, they were already the world’s third-largest device manufacturer. When I took over as creative director for all of their social media channels, my strategy was to introduce this company with the hard-to-say name to consumers by showing an authentic, honest voice.
I pivoted the team to original content, building an in-house production studio for photo and video shoots, where we created up to 40 pieces of original work across two brands each month.
Funny videos, authentic stories, and even major brand/influencer/celebrity partnerships: my goal was to explore unique ways to bring the brand to life in relatable ways.
DISCIPLINES
Social media strategy
Original content creation
Brand partnerships
Influencer content
Contests and promotions
DeAndre Hopkins
Skincare is a rough game. With fierce competition and a constant stream of new entrants to the industry, Oars + Alps turned to someone with experience winning in the clutch: DeAndre Hopkins.
To help them bring their partnership with this elite athlete to life, I wrote the creative concepts and scripts that defined the campaign, and helped in planning the social media and digital strategy that drove the campaign rollout.
DISCIPLINES
Campaign development
Creative concepting
Script writing
Social/Digital strategy
Copywriting
Rise Cannabis
Cannabis isn’t just one of the fastest growing industries around, it’s also our newest freedom. After helping with a complete rebrand, I worked with RISE to create an educational social campaign that teaches people about the uses and benefits of cannabis, as well as some quick-turn content to help communicate with consumers during the COVID-19 quarantine.
DISCIPLINES
Campaign development
Creative concepting
Social/Digital strategy
Copywriting
