Marketing and Training
As Creative Director of Storytelling at VerdanaBold (a presentation design, storytelling, and training agency), I led strategy and content development for our internal marketing, alongside the development and facilitation of our presentation training line of business.
Training &
Webinars
I developed and led VB’s presentation training program, creating original content for courses such as presentation design, data visualization, and pitch deck skills. I also hosted the training sessions, both online and in-person.
In addition, I also wrote and hosted a webinar series on LinkedIn, where I covered topics like using AI to create presentations, slide redesign breakdowns, and more.
RESPONSIBILITIES
Program concepting
Content and deck development
Live presentation and facilitation
Supporting materials
Digital
I concepted and wrote all the content across two iterations of veranabold.com.
In addition to the site copy (which also includes a range of local and industry landing pages), I also concepted and created a series of downloadable resources. These were often tied to a blog post, an event, or just a larger short-term marketing push.
RESPONSIBILITIES
SEO and Audience Research
Digital Copywriting
Website content architecture
Resource concepting and creation
Ongoing optimization
Blogs &
Newsletters
For the VB blog, I oversaw SEO and content strategy, as well as the writing and posting of each piece. Blogs served a range of functions, from SEO to ABM, and were a regular part of my work.
In addition, I also researched and wrote PresentBoldly, a monthly LinkedIn newsletter that balanced practical presentation skills with thought leadership content. Read the entire archive here.
RESPONSIBILITIES
Creative Direction
Copywriting
Thought Leadership
